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The market prospect of sweeping robot is broad, and enterprises need to continuously improve the intelligent experience of products

by:IMASS     2020-02-27
The annual Double Eleven Shopping Festival is coming, and this year, many consumers have listed the sweeping robots. According to the data released by the China Business Industry Research Institute, the sales volume of sweeping robots in China in 2017 was nearly 400 units, with sales reaching 56. 0. 7 billion yuan. The Institute predicts that the sales volume of sweeping robots in China will reach 483 in 2018. 40 thousand units, with sales of nearly 7 billion. Strong demand means that there is a broad market, which is not only reflected in a category of sweeping robots, but also in the entire smart home appliance industry. However, with the increase in purchases, some problems in the industry are also being highlighted, for example, some enterprises attach importance to marketing, neglect research and development, or the overall operation mode does not keep up with the new consumption environment. The double eleven with broad prospects and hot prospects for sweeping robots has already begun. Many consumers are busy ordering goods. According to the daily peak number monitored by the data during the Tmall 618 campaign, the sales volume of automatic sweeping robots has soared 1092 times. Whether the sales volume of sweeping robots will reach the peak again on the 11th is also of particular concern. With the improvement of people's living standards, people's concept of life is constantly changing, and sweeping robots are gradually entering ordinary people's families. There is still a lot of room for growth in sales of sweeping robots in China. Data show that the penetration rate of sweeping robots in the United States is about 20%, while that in China is only about 5%. Moreover, the acceptance rate of sweeping robots in the coastal and inland areas is also very different. This shows that sweeping robots have broad prospects in China. For merchants, there is still a very large market waiting for their excavation. The sweeping robot is different from the traditional household appliances. It automatically plans the route, cleans regularly, and the intelligent function brings great convenience to consumers. As a member of the intelligent household appliances, the increase in sales of the sweeping machine just shows that, nowadays, consumers have a great demand for the intelligence and convenience of home appliances, which is undoubtedly a great benefit to the smart home appliance market. Problems in the smart home appliance market mostly follow the gradual prosperity of the market. Many manufacturers begin to join the field of smart home appliances, including traditional home appliance manufacturers and new manufacturers. However, in the process of increasing sales of smart home appliances, many manufacturers have fallen into confusion and hesitation, which has led to many problems in this market. The first is to focus on marketing and light research and development. For intelligent products, research and development should have been the first to bring better product experience to users, but many enterprises put the cart before the horse. According to the prospectus released by the previous sweeping robot brand Cobos, the marketing expenses of the brand accounted for 12 percent of the total sales in 2016, while the average research and development expense rate was only about 3%, which was lower than the industry average. This not only affects the product experience, but also leads to the emergence of patent disputes. The second is the problem of true and false intelligence. Yu Liangxing, president of Ovi Consulting, believes that at least five characteristics are required to be called Intelligence: networking, intelligence, openness and compatibility, ease of use and energy saving. However, at present, the market is mixed, and many enterprises simply connect their products with mobile phones, believing that this is the embodiment of intelligence. Due to the lack of unified standards in the current market, the definition of smart home appliances by various manufacturers is also very different, which makes the function and practicability of each product have a big gap. The third is the operation concept. In the past, traditional home appliances were mostly 'one-shot Sale'. After the products were sold, the contact with customers was only reflected in the after-sales. In the new consumption era, this operation concept is no longer suitable for the market. With the improvement of users' requirements for products and the improvement of product renewal rate, manufacturers need to establish close ties with users, mining user needs, improving customer loyalty, increasing marketing efforts, etc. , so that customer reputation becomes the best spokesperson for the brand. Where will the industry go in the future some insiders believe that smart home appliances will be upgraded in the three directions of intelligence, high-end and fashion in the future. Intelligent products will bring users better product experience, while high-end products will show good taste in life, fashion can enhance the overall home atmosphere. Not only that, with the improvement of technology and the improvement of users' quality of life, future products will be simpler and easier to use, truly bringing convenient experience. At the same time, for the overall smart home appliance industry, the thorny problem facing the future is the increasing expectations of users and capital, how to achieve better promotion in software and hardware, how to stand out in the market environment with strong enemies is a problem that every intelligent household appliance manufacturer needs to think about. For manufacturers, the first thing to do is to continuously improve the product experience. Combined with the changes of market environment and the improvement of users' needs, the products are continuously evolved and improved, and self-learning and development are continuously carried out in product functions, intelligent services, network connections and other aspects, make intelligent products more worthy of the name. Secondly, we should change our business philosophy, learn to make users become fans of products, and constantly attract users' attention and improve their stickiness to products by establishing user groups and customer platforms, so as to lay a solid customer Foundation for the growth of product sales. At the same time, pay attention to the differentiated experience of products, start with more market segments, and create diversified products for customers, which can not only avoid homogeneous competition, but also help brands stand out from the competition.
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